Burberry has turned Shanghai's Plaza 66 into a living English garden, proving that luxury retail is no longer just about selling products, but building worlds. Centred around a hedge maze, sculptural brand icons and immersive landscapes, the activation transforms heritage into experience. By inviting visitors to explore, linger and play, Burberry demonstrates how physical retail can create deeper emotional connections and lasting cultural relevance.

SDD25/15_04: Van Cleef & Arpels has brought the beauty of spring to life in Shanghai with a stunning visual merchandising concept that merges art, nature, and luxury storytelling. In collaboration with French artist Alexandre Benjamin Navet, the Maison unveiled Van Cleef & Arpels Spring, a limited-time installation that transforms the city’s iconic stretch from Plaza 66 to the Rose Garden into a vibrant floral journey. Featuring immersive art pieces like brightly coloured spr

SDD48_05: Fendi Winter Capsule Series Pop-Up Space, Shanghai Plaza 66 China.