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Fenty Beauty Turns Fifty Shades Into a Full Sensory Experience.
Fenty Beauty turns fifty shades of foundation into a teahouse wall. Its Chengdu concept store translates "beauty for all" out of language and into tile, thread, and texture — a shade-matching counter paced like a tea table, mahjong tiles worked into the furnishings, a Shu embroidery portrait built stitch by stitch. Inclusivity, demonstrated in material rather than stated on a shelf label.


Fenty Beauty Alley Pop-Experience, Shanghai China.
SDD24/21_03: Fenty Beauty Alley, a limited-time pop-up experience space, has debuted in Shanghai with a surprise visit from brand founder...
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