Schiaparelli’s Hong Kong salon-boutique redefines luxury retail as immersive experience. Designed by Halleroed with Daniel Roseberry, the space unfolds as a sequence of intimate, gilded rooms where architecture, display and surrealist codes merge. From the sculptural gold façade to mosaic niches, mirrored surfaces and illustrated ceilings, retail becomes storytelling. It’s a masterclass in how physical spaces can translate brand mythology into culture, intimacy and emotional

Schiaparelli brings its surrealist Parisian world to Dubai Mall with a gilded pop-up that transforms retail into theatre. The gold, sculptural space showcases ready-to-wear, leather goods and iconic accessories in a setting inspired by Place Vendôme. Blending craftsmanship, fantasy and bold spatial design, it offers an immersive brand experience that reflects the future of luxury: narrative-led, emotionally resonant and architecturally striking.

SDD24/44_03: Shanghai’s Plaza 66 has welcomed Through the Keyhole, Schiaparelli’s debut retail exhibition in Asia. This striking pop-up is helmed by the brand’s creative director, Daniel Roseberry, and showcases Schiaparelli's blend of heritage and modern design in an immersive space that draws visitors into its unique world. Located in the iconic atrium of Plaza 66, this limited-time experience combines Schiaparelli’s ready-to-wear collections with interactive displays that