SDD25/06_03: Zara’s Ski Pop-Up in Verbier transforms the traditional retail experience into an immersive winter escape, blending fashion, functionality, and sensory design. Conceptualised and produced by Profirst, the space is designed to evoke the feeling of stepping inside an igloo-inspired snow cave, with a deep blue floor, snow-white walls, and a luminous ceiling that mimic the natural textures and tones of an alpine landscape. This striking environment serves as the perf