Ami Paris has executed a masterclass in brand integration by taking over SoHo’s legendary Balthazar. From branded croissants to "sketchable" placemats, the month-long activation blurs the lines between fashion and hospitality. By bridging the gap between the brasserie and their nearby flagship with a custom pastry cart, Ami creates a localized brand ecosystem. It’s a sophisticated play on "soft-power" retail, meeting the consumer exactly where they already are.

AMI transforms Chengdu’s Taikoo Li into a Parisian arcade-inspired pop-up, blending European heritage with local culture. Inside, fashion meets theatre: immersive window displays, interactive zones, and limited panda-themed pieces. Le Café AMI serves French desserts and coffee, extending the experience beyond shopping. By fusing Parisian charm with Chengdu’s vibrant energy, AMI creates a cultural destination where style, storytelling, and lifestyle converge.

SDD25/11_01: Retail spaces are evolving beyond traditional storefronts, becoming immersive experiences that transport visitors into new worlds. One standout example is the AMI Paris pop-up in Seoul, a cinematic experience that blurs the lines between fashion, film, and storytelling. AMI Paris has taken over a 140-square-meter, two-level space at 35 Yeonmujang-Gil, Seongdong-gu, transforming it into a vintage movie theatre. Designed as a tribute to classic cinema, the pop-up i

SDD24/28_01: Ami Paris has brought a stylish French Touch to Galeries Lafayette Haussmann this Summer. The iconic fashion label has transformed the renowned department store, featuring everything from vibrant window displays to a rooftop takeover with La Cabane AMI, an ice cream parlour and crêperie. As part of the La French Touch event, showcasing the finest in French fashion, beauty, decoration, and gastronomy, AMI Paris are infusing the venue with chic Parisian flair. Foun