SDD25/15_05: Zara’s latest flagship opening in Athens made a bold floral statement, transforming the city’s streetscape with a striking tulip takeover. To mark the launch of its new store in the historic Minion building, Zara collaborated with creative studio Newness Agency on a showstopping activation that saw 3,000 vivid orange tulips cascade across the store’s façade. Paired with 1.8 meters of soft pastel installations, the activation brought a playful energy to the landma

SDD24/21_04: Zara has expanded its presence to Athens with a new store in the iconic Tower of Piraeus, Greece's second tallest building. To celebrate the opening, Zara collaborated with Madrid-based Wozere Studio to create an extraordinary pop-up coffee station. Although it only lasted two days, the pop-up was meticulously crafted to reflect Athens' local culture. Wozere Studio designed a fresh, modern space with simple, clean furnishings and thoughtful details that enhanced