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Céline’s Selfridges Takeover Shows Why Exclusivity Still Drives Physical Experience
Céline’s Été pop-up at Selfridges demonstrates the enduring power of physical experience in luxury. Combining a beach-house-inspired environment, Takashi Homma’s dreamlike seascapes and an exclusive first look at the Fall 2026 collection, the activation creates a fully immersive brand world. More than a product launch, it invites visitors to step inside Céline’s seasonal narrative, turning fashion, art and atmosphere into one cohesive experience.
Celine Maison Pop-Up Store, Pavilion Kuala Lumpur Mall Malaysia.
SDD19_03: Celine Maison Pop-Up Store, Pavilion Kuala Lumpur Mall Malaysia.
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