Jellycat brings its playful world to life in Beijing with the Jellycat CAFÉ pop-up. Inspired by the city’s iconic rose, the space blends coffee culture, floral-themed collections, and whimsical design. Outdoor installations and photo spots extend the joyful atmosphere beyond the café, creating an immersive, shareable experience. It’s a perfect blend of lifestyle, retail, and storytelling—showcasing Jellycat’s “For the joy of it” philosophy in physical form.