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Chloe Unlock Paddington Interactive Experience, WYSH Feiyueli Shanghai China.
Chloé’s Padlock Adventure in Shanghai reimagines the iconic Paddington bag as an immersive art-meets-retail experience. A 3.5m “lock waterfall” of 32,000 padlocks leads to a mirrored sound chamber where music, light, and motion bring the brand’s legacy to life. Visitors unlock doors, generate music, and capture GIFs — transforming nostalgia into interaction and craftsmanship into culture. A poetic fusion of Parisian romance and Shanghai energy.
Chloe à la Plage Summer Activations, China.
Chloé à la Plage brings the romance of a Mediterranean summer to life in Chengdu with its first multi-sensory space in China. Set within a French-style alley, this limited-time boutique blends lifestyle, fashion, and storytelling, offering flowing silhouettes, artisanal accessories, curated souvenirs, and a dreamy seaside spirit. From embroidered dresses to parasol-lined newsstands, Chloé reimagines summer as a sensory journey of freedom, elegance, and tactile escapism.
Chloé Lumiéres JéJé Pop-Up Space, Shanghai Hang Lung Plaza China.
SDD26_06: Chloé Lumiéres JéJé Pop-Up Space, Shanghai Hang Lung Plaza China.
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