Coach’s "Rexy’s Birthday" at Isetan Shinjuku is a masterclass in playful luxury. Celebrating 10 years of their dinosaur mascot, the brand has transformed "The Stage" into a tactile, green sanctuary. Featuring an oversized 3D Rexy plush and a Polaroid co-creation table, the experience blends high-impact visual design with interactive personalisation. With exclusive Tabby bag drops, it proves that a strong mascot is the ultimate tool for emotional retail engagement.

SDD25/19_02: Coach has launched its Coffee Truck in Gotemba, Japan, an innovative retail activation that blends fashion, food, and immersive brand storytelling. Positioned outside the store, the mobile Coffee activation welcomes visitors with a bespoke menu of branded drinks and snacks, transforming the traditional shop entrance into a lifestyle destination. Designed to create a moment of delight and connection, the installation invites passersby to experience the world of Co

SDD25/14_01: Coach has brought its iconic mascot Rexy to life in a bold and imaginative window installation at its Regent Street flagship in London. This bespoke display transforms the storefront into a moment of visual storytelling, with a hyper-realistic model of Rexy roaring onto the scene. The installation reflects an extraordinary level of craftsmanship and creativity, with every detail, from concept and design to production and modelling, showcasing the brand’s commitme

SDD24/49_02: Coach has brought a slice of New York holiday magic to Korea with its stunning NYC Townhouse pop-up at The Hyundai Seoul department store. This immersive installation captures the essence of a classic New York City townhouse during the holiday season, complete with intricate recreations of a cosy living area, festive outdoor decorations, and more. Blending tradition and modern luxury, the pop-up creates a warm and inviting atmosphere that transports visitors stra

SDD24/40_03: The Coach Tabby Shop has made a bold impression in two of Beijing's key retail destinations: SKP and Wangfujing. This installation beautifully blends Coach's signature luxury with the casual, urban charm of a classic New York City bodega, creating an engaging outdoor experience that captures attention and dirupts the everyday. The design brings a unique fusion of global fashion and local street culture, drawing customers into an immersive retail environment that

In conversation with Giovanni Zaccariello, SVP Global Visual Experience at Coach.

SDD32_03: Coach Play 'Coachtopia' Takeover Pop-Up Interactive Installation & Cafe, Keong Saik Road Singapore.

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