MAAP lands in Venice Beach with its first US LaB, turning retail into a hub for culture and community. Designed by Clare Cousins Architects, the space fuses raw brick and timber with sleek modern details, reflecting the brand’s “Life Around Bikes” ethos. More than a store, it’s a social space with a coffee bar, weekly rides, exclusive drops, and events—embedding MAAP into LA’s creative and cycling culture while redefining what a retail experience can be.

SDD25/08_03: Loewe is redefining experiential retail with its Golden Cycling Tour, a campaign that seamlessly blends luxury fashion, local culture, and interactive exploration. In partnership with Hello Bike, this initiative invites participants to explore Shanghai on custom-designed golden bicycles, inspired by the shimmering gold facade of the newly opened Loewe House in Shanghai. By cycling a total of 3 kilometers, riders earn a limited-edition medal, which grants access t