High above the Cannes Film Festival, Dior redefines backstage as a fully immersive brand world. Set within Hôtel Barrière Le Majestic, the suite blends scenography, wellness and beauty into a seamless experience. More than preparation, it’s a cultural ecosystem where atmosphere replaces advertising and every detail deepens the narrative of modern luxury.

Dior evolves the "Fort Sauvage" narrative at Beijing SKP, turning the iconic fragrance into a total lifestyle symbol. Following its 2025 Somerset House debut, this activation merges rugged desert energy with a professional Dior Barber Shop and a "Sauvage Post Office" for tactile storytelling. By combining grooming services with gamified interactions and the presence of ambassador Yu Shi, Dior moves beyond the bottle to own the complete masculine ritual in the heart of China.

Dior Beauty’s new ICONSIAM flagship is a full-scale experiential lab for the Maison’s luxury empire. As the largest boutique in Southeast Asia, it debuts Dior’s "New Look" architectural concept, merging couture heritage with tech-enabled skincare diagnostics. Featuring a VVIC Lounge modelled after 30 Avenue Montaigne and the immersive Dior La Suite treatment room, the space deepens client loyalty through radical personalisation and sensory storytelling.

SDD25/06_04: Dior Beauty’s Miss Dior Love Workshop is an immersive celebration of fragrance, florals, and craftsmanship, designed to bring the world of Miss Dior to life. This beautifully curated experience invites visitors to explore the iconic scent through a sensory walkthrough, where the air is filled with delicate floral notes that embody femininity and elegance. Inside the Miss Dior Perfume Immersion Space, guests can engage with the fragrance in a mist-filled atmospher