SDD25/10_05: Lancôme has unveiled a breathtaking Rose Ice-Hotel pop-up at Incheon Airport, transforming the travel retail experience into a luxurious winter wonderland. Inspired by the elegance of a French chateau infused with the icy magic of the Arctic, the space immerses visitors in a frosted pink dreamscape. The activation highlights Lancôme’s signature rose motif, blending frozen sculptures, shimmering lights, and premium beauty experiences that invite travellers to expl