Gentle Monster’s 2026 Circuit Collection pop-up at HAUS NOWHERE Seoul and Shanghai is a masterclass in surreal retail. Featuring a cutting-edge F1 car alongside a monumental Mickey Mouse sculpture, the space transforms eyewear shopping into an immersive racing fantasy. Blending high-speed aesthetics with playful nostalgia, the activation includes exclusive photo booths and a collection made of lightweight, performance-driven materials, redefining the boundaries between sports

SDD25/11_04: Puma has unveiled its high-energy ‘Beyond the Roar’ pop-up at Shanghai’s West Bund Dream Center, an immersive space that blends motorsport heritage with streetwear culture. Designed as a full-scale replica of a real racing car, the pop-up features intricate detailing that transports visitors into the adrenaline-fuelled world of Formula 1. Racing fans can explore legendary memorabilia, including Puma’s exclusive 2025 season racing suits and limited-edition Puma x