For the seventh consecutive year, Golden Goose has completely reinvented its Forte dei Marmi flagship, this time as Frutteria Golden, an immersive Italian fruit market with wooden crates, chalk signage, and its signature Co-Creation studio. The address never changes. Everything inside it does. It's a masterclass in turning a single physical space into a renewable cultural asset, and a reminder that the best retail question isn't how to attract customers, but what makes them c

Golden Goose brings Italian charm to Bodrum with Fioreria Golden, a floral pop-up at the Mandarin Oriental. Set in a greenhouse-style boutique, this immersive space blends artisanal spirit, exclusive drops, and weekly flower-themed workshops. With vibrant blooms, Co-Creation stations, and live DJ sets, it’s more than retail, it’s a sensory celebration of craftsmanship, creativity, and community. A standout summer activation where tradition meets luxury.

SDD22_04: Golden Goose Pop-Up Space, Shanghai Grand Gateway 66 China.