SDD25/08_03: Loewe is redefining experiential retail with its Golden Cycling Tour, a campaign that seamlessly blends luxury fashion, local culture, and interactive exploration. In partnership with Hello Bike, this initiative invites participants to explore Shanghai on custom-designed golden bicycles, inspired by the shimmering gold facade of the newly opened Loewe House in Shanghai. By cycling a total of 3 kilometers, riders earn a limited-edition medal, which grants access t