FARM Rio didn't open pop-ups across five European resorts. It built a seasonal retail circuit that follows its customer through their own summer migration, from Marbella to Capri, Saint-Tropez to Ibiza to Mykonos. Straw walls, hand-painted tropical motifs, city-stamped souvenirs and coconut water carts at a Ibiza beach club. This is what happens when a brand knows itself so completely it can rebuild its world anywhere and still be unmistakably itself.

SDD24/21_05: Lacoste makes a vibrant return to Ibiza with a stunning two-storey shop, prominently featuring its iconic monogram. For the...

SDD22_05: Lacoste Summer Pop-Up, 6 Andanes Street Ibiza.