SDD25/04_02: In celebration of the Year of the Snake, Jordan World of Flight Chengdu features the striking "Silver Python Invasion" installation, a bold representation of transformation and resilience. The monumental silver python, shedding its old skin, symbolises the Jordan Brand’s fearless spirit and innovative drive. Positioned at Chengdu IFS, the installation captivates visitors with its dynamic design and interactive elements, setting the tone for a new chapter in retai

SDD24/41_01: Jordan Brand is stepping up its dedication to women’s streetwear with an exclusive pop-up shop at Nordstrom NYC. Titled 'Jordan Brand at The Corner,' this collaboration transforms part of Nordstrom’s flagship store at 57th St. and Broadway into a hub for women’s sneaker culture, offering a curated selection of exclusive apparel, sneakers, and accessories. In addition to shopping, the pop-up host's 'Girl Talk' sessions every Thursday, featuring influential women d

SDD24/29_03: Throughout July and August, the Foot Locker Barbes store in Paris has been transformed into an immersive Jordan Brand experience space. This initiative, part of Foot Locker's exclusive partnership with Jordan, offers a unique retail environment where the community can engage with the broader campaign and access exclusive products, showcasing the best of both brands, and delivering a memorable and interactive shopping experience. Pictures courtesy of Footlocker Fr

SDD24/16_02: Experience the worldwide magnetism of Jordan Wings through a series of exclusive pop-up stores currently enchanting Beijing,...

SDD24/13_05: Experience the pinnacle of basketball culture at the Jordan World of Flight store in Beijing's vibrant Sanlitun district,...