On’s first Kuwait flagship at The Avenues Mall is a 440sqm "Movement Hub." Beyond showcasing the brand's full Swiss-engineered range, the space is designed to foster local fitness culture through hosted runs and a strategic partnership with Barry’s. By featuring Kuwaiti Olympian Amal Al-Roumi, the brand anchors its global "Dream On" philosophy in local excellence. It’s a masterclass in how premium brands can scale across the GCC through community-first retail.

SDD24/09_03: Embark on a sensory journey with H&M's Mutable Futures sculptures by Hirsch & Mann, filling the brand's flagships in Dubai...