SDD25/16_04: Blending beauty with indulgence, The La Mer Crèmery pop-up in Sydney’s Double Bay offered a standout example of how luxury skincare can be brought to life through immersive design and unexpected storytelling. Created to celebrate the iconic Crème de la Mer moisturiser, the experience took the form of a retro-inspired ice cream parlour, developed in collaboration with renowned Australian chef Neil Perry and his team at Margaret. Guests were invited to sample the b