Labubu celebrates 10 years with The Monsters: Now and Then—an immersive exhibition co-curated by Pop Mart and How2work. Featuring rare sketches and large-scale installations, it traces Labubu’s evolution from collectible to cultural icon. Blending nostalgia, artistry, and storytelling, the experience celebrates creativity, connection, and the enduring power of physical space in bringing brand universes to life.