Laneige has launched its first UK pop-up in London’s Covent Garden, creating a vibrant “hydration haven” that brings its Bouncy & Firm skincare range to life. Developed with Studio Mya and Space NK, the experience combines expert consultations, interactive displays, product sampling and playful touches including Milk Boba Teas and exclusive merchandise. Blending K-beauty innovation with immersive storytelling, the activation offers visitors a memorable journey through skincar