When your brand identity is strong enough, you can rebuild your world anywhere. FARM Rio just proved it across five European coastlines, straw walls, hand-painted motifs, coconut water carts, city-stamped souvenirs from Marbella to Mykonos. Not pop-ups. A travelling brand world that follows its customer through their own summer.

A fresh take on flagship retail lands in Marbella, as the brand unveils its new concept store in the heart of Puerto Banús. Blending Mediterranean elegance with tennis heritage, the space features contrasting interiors inspired by white courts and warm clay tones, plus a serene outdoor garden for relaxed moments. More than a store — it’s a seasonal moodboard and a must-visit destination on the Costa del Sol.

SDD24/30_04: Marbella, Spain's elite luxury resort, now offers a distinctively chic experience by Fendi, the illustrious Roman fashion house. At the opulent Puente Romano beach resort, Fendi has revamped La Plaza, an inviting outdoor area that connects several upscale restaurants, into Fendi Plaza. This transformation includes stylish seating areas adorned with the brand's signature Pequin stripe in bright yellow and beige hues, creating a sophisticated yet relaxed ambiance.

SDD24/26_01: Dolce & Gabbana has returned to La Cabane Marbella Beach Club, infusing the Costa del Sol with classic Mediterranean charm through their iconic Blu Mediterraneo print. This exclusive experience features a pop-up store offering selected items and a dedicated room showcasing the culinary masterpieces of three Michelin-starred chef Dani García. Pictures courtesy of Dolce & Gabbana.