When your brand identity is strong enough, you can rebuild your world anywhere. FARM Rio just proved it across five European coastlines, straw walls, hand-painted motifs, coconut water carts, city-stamped souvenirs from Marbella to Mykonos. Not pop-ups. A travelling brand world that follows its customer through their own summer.

Jacquemus lands in Mykonos with a sun-soaked pop-up at Nammos Village, blending Cycladic charm with signature minimalism. This beachside boutique is more than a store, it’s a Mediterranean escape, offering exclusive resortwear, a Mykonos-only tee, and the iconic Le Chiquito. With whitewashed walls, natural textures, and effortless style, it’s a love letter to Greek summer and the art of slowing down.

SDD24/34_04: Louis Vuitton invites you to explore its exclusive summer pop-up stores in some of the world’s most idyllic seaside destinations, each offering a curated selection of the latest collections, including the LV By The Pool line. In Capri, Italy, the boutique is infused with Mediterranean charm and vibrant hues, while the East Hampton store in the United States blends New York sophistication with seasonal flair. On the Greek island of Mykonos, the Nammos location cel

SDD24/25_01: Tommy Hilfiger has unveiled a new store in Mykonos, marking a significant step into the premium retail market of this renowned Greek island. Located in the heart of one of the world’s most popular summer destinations, the store blends Tommy Hilfiger’s nautical heritage with Mediterranean charm, offering a unique fusion of contemporary style and island tradition. The picturesque store, designed to reflect the aesthetics of Mykonos, features local willow ceilings a

SDD24/20_02: The Chanel boutique in Nammos Village, Mykonos, offers a luxurious seasonal shopping experience across 142 square meters and...