Barbour’s "Spring Way of Life" festival in Shanghai is a masterclass in atmospheric retail. By replacing heavy heritage furnishings with lightweight outdoor gear and interactive BINGO challenges, the brand transformed the stories behind its Icons jackets into a walkable paradise. Featuring eight zones—from dog camps to cycling tracks—the activation successfully reinterprets British tradition for the modern urbanite, proving that heritage is at its best when it’s experienced,

Salomon’s global flagship in Chengdu’s Taikoo Li reimagines outdoor retail as a cultural experience. Blending skiing and trail running, the two-storey space fuses French performance heritage with Eastern imagination through a “Gateway to the Stars” concept. Immersive architecture, layered light, and multisensory touchpoints transform the store into a lifestyle hub, not just a place to shop. A strong example of how future retail becomes experiential, local, and community-drive

HOKA brings the wild to the city with its “City Walk” pop-up in Chengdu — a sensory journey where outdoor spirit meets urban life. From volcanic rock walls and custom scents to a GORE-TEX lab and café, every zone blends exploration, innovation, and design. Connecting product performance with lifestyle storytelling, it’s a seamless fusion of nature, technology, and community — proving that adventure can thrive anywhere.