RIMOWA’s Groove pop-up blends Art Deco elegance with modern minimalism. Inspired by 1920s architecture, the space uses grooved lines, marble flooring, and geometric pedestals to embody movement and travel. It showcases the new Groove leather bag collection—crossbody, hobo, and tote styles in soft pinks, rich maroons, and timeless monochromes—elevated through tiered displays and focused lighting. A refined, immersive concept that turns heritage into a contemporary design state

Rimowa’s latest Tokyo takeover transforms Isetan Shinjuku into a celebration of craftsmanship and innovation. Showcasing the new “Bronze” Original collection and debuting its Vitra design collaboration, the activation blends precision, utility, and luxury into a tactile brand experience. From personalised leather tags to exclusive product previews, The Craft of Rimowa is more than a pop-up, it’s a statement of what modern retail can be when physical space becomes part of the

SDD24/38_01: Rimowa presents 'The Original One', a limited-time pop-up concept space at Shenzhen Luohu MixC. Featuring a striking art installation by OrangeTerry, it showcases Rimowa's iconic groove design with thousands of meticulously arranged metal pieces, blending classic aesthetics with travel inspiration. Pictures courtesy of Rimowa.

SDD24/31_05: Experience the excitement of the Rimowa "Love to be Popular" concept pop-up at Changsha IFS! This limited-time event offers a fun and interactive space where visitors can meet bellman Richard, complete a photo-taking challenge, and receive a physical photo as a keepsake. Participants also have a chance to win exclusive gifts. Located on the first floor of IFS, No. 188, Jiefang West Road, Changsha, guests who follow Rimowa's official social account and reply with

SDD33_02: Rimowa Tanabata Pop-Up Space, Vientiane City Shopping Centre Fuchun Road Hangzhou China.

SDD14_01: Rimowa Craftland Exhibition Pop-Up Space, Nanjing Station China.