SDD25/05_04: Paris, the city of love and fashion, played host to an unforgettable activation by Pull&Bear. Teaming up with renowned French artist Thomas Lélu, the brand unveiled a vibrant pop-up experience in the heart of Le Marais, blending art, fashion, and culture in a uniquely immersive setting. The collection, featuring Lélu’s signature handwritten Instagram phrases, was exclusively available in this conceptual café, where visitors could enjoy artisanal matcha and freshl