SDD24/47_04: This holiday season, Maison Hermès in Shanghai presents a captivating display of artistry and festive cheer, crafted in collaboration with renowned American artist EJ Hill. Titled "Riding Through a Dream," the installation transforms the iconic space into a magical winter wonderland, offering visitors an unforgettable visual and emotional experience. Hill’s vision brings warmth, hope, and an air of whimsy to the festive season, blending Hermès’ timeless elegance

SDD24/47_03: This holiday season, Miu Miu’s Christmas project offers a masterclass in blending nostalgia with contemporary flair. Inspired by the charm of 1930s holiday greeting cards, the display reimagines vintage aesthetics through the lens of vibrant, oversized pop art. At the heart of the concept is a celebration of bold colours and glossy, candy-like finishes, evoking a sense of playful joy and whimsy. The showcase effortlessly merges timeless holiday traditions with a

SDD24/47_01: Fendi has raised the bar with its Holiday Season 2024 installations, which adorn flagship stores worldwide. Drawing inspiration from its storied heritage, the Italian fashion house has masterfully blended tradition with modern artistry. Each display captivates with a combination of iconic elements like the Peekaboo and Baguette bags, gift boxes, and whimsical accessories, forming colorful, illuminated holiday trees. The installations evoke the brand’s signature e

SDD24/46_05: Louis Vuitton has once again elevated the art of visual storytelling with its latest seasonal displays in Taikoo Li, Chengdu, and the artistic installations at the Guangdong Guild Hall. This winter, the brand blends tradition, creativity, and nostalgia to create a captivating holiday experience. Storefronts feature whimsical carousels, lavish Christmas trees, and unique animal figures, leopards, giraffes, zebras, and ostriches—that transform the scene into a fest

SDD24/46_02: For Fall / Winter 2024, Lacoste has unveiled a visually stunning holiday campaign that brings the festive spirit to life at its iconic flagship on the Champs-Élysées in Paris. This season, Lacoste has transformed its window displays and in-store experience into a frosty wonderland, seamlessly blending the essence of the brand with the joy of the holiday season. The holiday collection, featuring everything from the classic polo shirts and stylish sneakers to chic

SDD24/44_01: For the 2024 holiday season, Christian Dior has unveiled a stunning installation at the Pavilion Kuala Lumpur in Malaysia, blending their renowned artistry with the spirit of Christmas. This installation celebrates the dedication and skill of Dior’s artisans, highlighting the timeless value of craftsmanship in a world increasingly dominated by digital processes. Spearheaded by Dior’s Creative Visual Merchandising Director, Luca Albero, the project is an homage to

SDD24/43_05: Located at 58 Avenue Montaigne, Paris, Jacquemus' latest store installation is a bold testament to the brand's playful approach to retail. Stepping inside, visitors are greeted by an enormous desktop computer replica, a unique twist on digital-meets-physical design. The oversized screen captivates with a scrolling showcase of Jacquemus' latest collection, blending a virtual shopping experience into the tangible space. Adding a clever touch, a sticky note humorous

SDD24/41_05: Tiffany & Co. has unveiled a stunning immersive window installation at Selfridges, showcasing the brand's deep-rooted connection to art, design, and exceptional craftsmanship. Located on London’s iconic Oxford Street, this open-to-all gallery transforms the storefront into a visual masterpiece, combining the works of renowned British artists with window displays inspired by The Tiffany Archives. The installation offers a unique blend of artistic heritage and cont

SDD24/39_01: Louis Vuitton's hand-painted 'Voyage' window displays on New Bond Street, London, captivate passersby with intricately sculpted animals, bringing the brand’s luxury travel bags and trunks to life in a visually magical experience. Pictures courtesy of Tim Nash / @tim_nash_

SDD24/34_05: Hermès collaborated with Japanese artist Teppei Kaneuji to design a captivating autumn-themed window display, "Fubaoqita," at their Hermès House in Shanghai. Kaneuji reimagined the brand's iconic Paris headquarters at 24 Rue du Faubourg Saint-Honoré as an "infinite tower," creatively blending over a century of Hermès history with his unique artistic style. The display merges two-dimensional comic-inspired imagery with three-dimensional Hermès objects, offering a

SDD24/28_05: Dior's Champs-Elysées boutique in Paris has unveiled a special window display to celebrate the launch of a new collection designed by Maria Grazia Chiuri for the Paris 2024 Olympic and Paralympic Games. This immersive experience highlights Dior's innovative approach to retail, blending fashion and sports to create a captivating visual spectacle. Pictures courtesy of Dior / Luca Albero via LinkedIn.

SDD24/25_05: The "Hydrate Your Way" window display by Stanley at Selfridges on Oxford Street, London, offers a refreshing tribute to leisurely summer days by the pool. This vibrant installation, showcasing Stanley's commitment to hydration, invites passersby into a visually captivating experience, blending the brand's iconic products with the essence of sunny relaxation.

SDD24/18_03: Discover the epitome of luxury and artistry with Christian Dior's Kim Jones Fall Collection Embroidered Window Display...

SDD24/17_04: In celebration of Mango's 40th anniversary, the brand has teamed up with Victoria Beckham to introduce a limited-edition...

SDD24/16_04: Balenciaga's "Encounter Art" initiative seamlessly intertwines the realms of fashion and art, joining forces with American...

SDD24/11_05: Experience the celebration of Harrods' 175th anniversary in grand style, with a dazzling light show, enchanting window...

SDD24/09_03: Embark on a sensory journey with H&M's Mutable Futures sculptures by Hirsch & Mann, filling the brand's flagships in Dubai...

SDD24/02_02: Dior's latest menswear collection, a mesmerising collaboration between renowned Japanese ceramicist Otani Workshop and...

SDD48_04: Hermes Winter Window Display Installation, Bond Street London.

SDD46_01: Hermès Mumbai Store Festive Window Installation, India.

SDD45_06: Burberry Streets Window Display Installation, Bond Street London.

SDD45_05: Prada Festive Window Scheme, Bond Street London.

SDD44_03: Rabanne x H&M Window Display Installation, Regent Street London.

SDD44_02: Dior Holiday Season Window Display Installation, New Bond Street London.