Givenchy Beauty has unveiled the "L’Interdit Subway Station" in Xiamen, a national premiere that transforms the mall atrium into a crimson-hued Paris Metro hub. Featuring a striking red train carriage, a gamified "Fragrance Stamp Map," and bespoke makeup artistry, the pop-up moves beyond traditional retail into immersive storytelling. By ritualising discovery with commemorative tickets and high-dwell-time stations, Givenchy creates a transportive fragrance journey.

SDD24/35_02: The YSL Qixi limited-time flash show at Xiamen MixC's L1 Main Atrium in Fujian offers an exclusive and captivating brand experience. Celebrating Chinese Valentine's Day, this 'Gold and Silver Collision' pop-up space, features limited-edition treasures, making it a must-visit destination. Pictures courtesy of Xiamen MixC.

SDD24/34_02: The Hennessy x NBA pop-up experience at Xiamen MixC blends modern design with the coastal charm of Xiamen. This limited-time space offers a unique fusion of basketball culture and luxury, featuring three exclusive basketball-themed cocktails, Hennessy x NBA collaborative products, and Mitchell & Ness apparel. Located in the heart of Xiamen's vibrant shopping district, the sleek and minimalist design creates a welcoming retreat amidst the city's bustle, making it

SDD24/27_04: Experience the latest enchanting Dioriviera pop-up boutique in Xiamen, where Dior unveils a new limited series offering visitors a truly captivating and immersive brand experience. The boutique's exquisite design features shell carvings that evoke a leisurely coastal rhythm, while vivid relief textures bring wild animals to life, crafting a fresh and natural summer atmosphere. Pictures and video courtesy of Dior.