Café Lacoste’s permanent debut in Paris is a masterclass in "lifestyle hospitality." Located near its flagship, the 100-sq-meter space, designed with Giraudi Group, translates the brand’s tennis heritage into a sensorial experience. From "Iconic Polo" cakes to the historical "Le Chose" cocktail, every detail reinforces a narrative of French elegance. By moving into the "Third Space," Lacoste proves that the future of retail is edible, inhabitable, and deeply communal.

rhode’s Snow Club at Big Sky is a masterclass in contextual commerce, placing high-performance skincare exactly where the consumer needs it most: the biting mountain cold. By blending a high-access "Snow Station" with a cosy mountaintop takeover, rhode transforms a product launch into a lifestyle ecosystem. From branded s’mores to "r" snow stencils, the details drive the story, proving that the most impactful IRL activations are those that solve a problem while creating a memory.

SKIMS’ new Chicago flagship at 1000 N. Rush St. is a masterclass in translating a digital soul into a 3D experience. Housed in a 1960s bank, the Rafael de Cárdenas-designed space blends architectural heritage with the brand’s organic, sculptural aesthetic. Anchored by a Vanessa Beecroft sculpture, the store signals a pivot toward a "predominantly physical" future. By pairing exclusive local drops with immersive art, SKIMS proves the modern flagship is no longer a shop. it’s a destination.