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Burberry Spring / Summer 24 The Stage Pop-Up Installation, Isetan Shinjuku Tokyo.


SDD24/10_05: Embark on a captivating journey through Burberry's iconic style at their exclusive pop-up store on The Stage, located on the 1st floor of Isetan Shinjuku's main building in Tokyo.


Visitors can immerse themselves in the brands Spring/Summer 2024 collection, featuring the timeless Heritage Trench as the focal point.


The space, drenched in a mesmerising night blue hue, draws inspiration from the "knight on horseback" theme explored by creative director Daniel Lee.


As part of the activation customers can explore the rich history of Burberry's signature trench coat showcased alongside archival pieces, offering a unique blend of the brand's past and present styles.


Pictures courtesy of Burberry /. Isetan Shinjuku.





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