SDD25/15_01: Rhode’s now-iconic photo booth made a bold return to Coachella this year, but with a twist. Teaming up with 818 Tequila, the skincare brand founded by Hailey Bieber brought its viral activation back to the desert, this time setting up at the 818 Outpost. Originally launched in 2024, the Rhode Booth quickly became one of the most talked-about experiences of the festival, generating over 2.5 million impressions on social media. The booth blends sleek visual merchan