Hermès transforms its new Sanlitun flagship into a cultural stage through a landmark collaboration with the Central Academy of Fine Arts. The winning display, "Opening the Door to the World" by student Feng Yu, uses perspective cutting and geometric ponies to narrate a story of growth. By blending sustainable materials with science-fiction-inspired spatial reconstruction, Hermès proves that physical retail is at its best when it serves as a gallery for local emerging talent.

CASETiFY transforms its anniversary into a future-facing brand experience at Shanghai’s West Bund. A metallic, liquid-silver pop-up brings the CHROMATIC: FORMS & HUES collection to life, turning product aesthetics into immersive architecture. Interactive moments and photo-led participation invite self-expression, positioning the space as culture, not commerce. A strong example of how physical retail builds identity, community, and relevance.

Loro Piana’s Holiday pop-up at Shanghai IFC is a masterclass in modern luxury retail, an oval, wood-wrapped space that blends craft, calm, and festive storytelling. With exclusive embroidery services for scarves and blankets, it turns gifting into an emotional experience. A blueprint for slower, more intentional, experience-led luxury.

Acne Studios’ pop-up at Taikoo Hui, Shanghai, redefines festive retail through craft and creativity. Wrapped in raw canvas and drenched in signature pink, the space features a flowing bow made from repurposed fabrics — a symbol of artistry and reinvention. A tactile, immersive showcase of Acne’s design DNA, it blends fashion, storytelling, and sustainability in perfect balance.