adidas Originals brings Lunar New Year to life with an immersive Spring Festival experience at Fotografiska Shanghai, blending youth culture, design, and heritage. Showcasing the China-exclusive Anfu and CHANGLE shoes, the activation fuses local insight, symbolic storytelling, and product innovation. It’s a strong example of how physical brand experiences can celebrate culture, create emotional connection, and turn retail into a meaningful, modern ritual.

adidas Originals lands in Cairo with a striking new concept store at Mall of Arabia. Featuring a glowing blue trefoil, sleek design, digital storytelling, and an iconic sneaker wall, the space blends lifestyle, sport, and fashion into one immersive experience.

adidas Originals transforms Chengdu’s Taikoo Li into a vibrant cultural playground with “Clover Panda Station,” a bold collaboration with artist Dorophy Tang. Giant adidas-clad panda statues blend streetwear with Chinese heritage, guiding visitors through an immersive art trail. From playful installations to a panda-themed capsule and customisation stations, the experience invites interaction, self-expression, and storytelling. This is streetwear reimagined — hyper-local and

adidas Originals reopens its Manchester Market Street store with a bold tribute to Oasis, just in time for the band’s Live ‘25 tour. Featuring a two-floor experience, the space blends archive pieces, 90s-inspired style, and customization zones. Fans can explore rare memorabilia, shop the full 26-piece collection, and relive the band’s legacy. More than a retail drop, this is cultural storytelling, a love letter to music, Manchester, and timeless style.

CLOT brings streetwear swagger to Soho with the debut of its CLOT Country Club pop-up, timed to Wimbledon 2025. Set across two levels in London’s Bridle Lane, the space blends sport, culture, and style — from tennis-inspired interiors and adidas collaborations to exclusive drinks at CAFÉ AO and immersive basement installations. With live Wimbledon screenings, limited drops, and a membership programme, it’s more than retail, it’s a full-on cultural clubhouse experience.

SDD25/18_03: In the heart of Seoul’s trend-setting Seongsu district, adidas Originals has launched a flagship store that redefines what retail can be, more than a store, it’s a cultural statement. Designed in collaboration with Checkland Kindleysides, the space blends Brutalist architecture with refined minimalism, paying homage to the area’s industrial past while embracing its creative present. The striking red brick façade sets the tone for what unfolds inside: a multi-floo

SDD24/36_04: The Adidas Bukchon Heritage Store in Seoul blends Korean culture with Adidas Originals. Located in the historic Bukchon area, the store offers exclusive products, including the Samba Tal, inspired by traditional Korean mask dance. Its design incorporates hanok elements like a yard, traditional floor patterns, and hanji ceiling lighting, creating a unique fusion of Korean heritage and adidas identity. The store's opening featured a "Sneakerheads Workshop," where v

SDD24/33_05: The Trefoil Retro Sports Hall in Taikoo Li, Sanlitun offers a limited-time Adidas Originals experience. Visitors can explore a curated exhibition featuring rare retro sneakers from veteran collectors, immerse themselves in vintage fashion displays, and even customise their own retro shoes with a unique twist. The space also includes an exclusive preview area dedicated to thin-soled shoes, making it a must-visit destination for sneaker enthusiasts and retro style

SDD24/33_01: The new youth community Area.01 and Adidas Originals collaborated on a pop-up store in Shanghai called "Taekwondo Yuqing Road." This unique space featured an all-pink Taekwondo gym and an emotional release experience, designed to empower women, particularly the March Grass girls who gathered to showcase their strength. Visitors could also purchase the sought-after thin-soled Taekwondo shoes, made popular by Jennis, by appointment. Pictures courtesy of Kickvision.

SDD24/27_02: Solebox and adidas Originals collaborated to tease the opening of a new Solebox store in Paris by taking over Café Fringe in...