Solebox X Adidas Originals Teaser Pop-Up Event, Cafe Fringe Le Marais Paris.

SDD24/27_02: Solebox and adidas Originals collaborated to tease the opening of a new Solebox store in Paris by taking over Café Fringe in Le Marais.

The café was rebranded with the yellow motif of the upcoming Solebox x adidas Handball Spezial. This strategic location, amidst the showrooms hosting brands during Paris Fashion Week, provided the perfect backdrop.

Attendees enjoyed coffee, croissants, and exclusive Solebox x adidas-themed merchandise, including shirts, caps, and matches. Additionally, they got a preview of the Solebox x adidas Handball Spezial, featuring a fresh white and yellow colour scheme on a classic gum sole.

Pictures courtesy of Solebox and Toni Jahn.

This project has been nominated for the Shop Drop Daily Concept

of the Year Award at this years Creative Retail Awards.

Vote Here