SDD24/41_02: Prada Beauty has redefined the concept of florality with its groundbreaking Paradoxe Virtual Flower experience, blending cutting-edge technology and creativity to highlight the sensory allure of the virtual world. This innovation not only reimagines how florals can be represented in a digital space but also delivers a truly immersive olfactory journey for consumers — pushing the boundaries of 'brand magic'. At the heart of this experience was the Prada Beauty Flo

SDD24/40_02: In a striking blend of sport, fashion, and iconic architecture, Lacoste staged a spectacular brand gala at the Great Wall of China. This event, part of their bold 'Play Big' campaign, brought the brand’s heritage to life in an unprecedented way. Drawing from its rich tennis roots, Lacoste transformed a section of the Great Wall into a symbolic tennis court, showcasing the power of merging brand identity with innovative physical activations. This bold move not onl

SDD24/31_03: Experience the best in physical brand engagement with the Prada Paradoxe perfume Pop-Up Truck, located at Hangzhou's Hubin Yintai in77. This limited-time event invites visitors to escape the summer heat and immerse themselves in Prada's luxurious world, offering a unique sensory journey through their latest fragrance collection. Pictures courtesy of Hangzhou Hubin Yintai in77.

SDD24/28_04: Experience the fusion of travel and coffee at Louis Vuitton's "Beijing Style" limited-time space, open at the Cube, 798 Art District. This unique collaboration with Arabiaca Coffee invites visitors to savour the new flavours of summer, explore a curated city guide, and embark on a literary journey. After extensive cooperation and meticulous planning, Louis Vuitton and Arabiaca present a harmonious blend of their philosophies: "Life itself is a journey" and "See t

SDD24/28_02: Experience the epitome of summer bliss at the Diptyque Summer Lights Party. Nestled within the vibrant Taikoo Li Qiantan in Shanghai, this event transforms relaxation into an art form. Imagine lounging by the pool amidst chic lounge chairs, under parasols, indulging in refreshing ice cream—the ambiance mirrors a Mediterranean beach getaway. It's the perfect blend of luxury and leisure, promising an unforgettable summer celebration unlike any other. Pictures court

SDD24/27_02: Solebox and adidas Originals collaborated to tease the opening of a new Solebox store in Paris by taking over Café Fringe in Le Marais. The café was rebranded with the yellow motif of the upcoming Solebox x adidas Handball Spezial. This strategic location, amidst the showrooms hosting brands during Paris Fashion Week, provided the perfect backdrop. Attendees enjoyed coffee, croissants, and exclusive Solebox x adidas-themed merchandise, including shirts, caps, and

SDD24/26_04: Ralph Lauren's New Bond Street flagship in London has been reimagined with bold green stripes inspired by Wimbledon’s iconic courts, just in time for the tournament’s start. Visitors and tennis enthusiasts are invited to celebrate by exploring the brands exclusive Wimbledon 2024 collection and enjoying a signature beverage from Ralph’s Coffee, located on the ground floor and terrace. Pictures courtesy of Ralph Lauren.

SDD24/22_02: Bottega Veneta has unveiled a new boutique on the prestigious Kukulkan Boulevard in Cancun. Spanning 349 square meters, the...

SDD24/21_04: Zara has expanded its presence to Athens with a new store in the iconic Tower of Piraeus, Greece's second tallest building. To celebrate the opening, Zara collaborated with Madrid-based Wozere Studio to create an extraordinary pop-up coffee station. Although it only lasted two days, the pop-up was meticulously crafted to reflect Athens' local culture. Wozere Studio designed a fresh, modern space with simple, clean furnishings and thoughtful details that enhanced

SDD24/18_04: Discover the epitome of luxury and whimsy at the Gucci Lido ice cream cart, nestled within the opulent setting of the...

SDD24/16_01: Experience a sensory odyssey at Armani's 'Nude Mania' limited-time pop-up space. Visitors are invited to dive into the brand's universe and indulge in a complete makeup immersion. From the revolutionary 'Naked Pink' lip gloss to the exquisite 'Naked Pink' cushion compact, the environment beckons visitors to revel in six enchanting hues that stir raw emotions. Pictures courtesy of Armani Beauty.

SDD24/13_01: Experience the vibrant fusion of art and urban exploration with the brands boke flower art takeover installations. Inspired...

SDD24/12_01: Embark on an immersive journey at the latest interactive Prada Beauty pop-up located in Haitang Bay Block C, Sanya, nestled...

SDD24/10_01: Discover the enchanting world of Valentino Beauty at the 'Indulgence Green' Limited Time Selfie Studio in the vibrant 'Magic City' of Shanghai. Visitors can immerse embrace the essence of spring with a stunning array of Valentino makeup products alongside an array of oversized props designed to capture memorable moments for social sharing. Pictures courtesy of Valentino Beauty.

SDD24/03_02: Step into the enchanting world of Burberry's 2024 New Year collection at the Chongli limited-time store. Nestled in the...