Adidas Originals Lunar New Year Pop-Up Activation, Shanghai China.
- Shop Drop Daily
- 2 hours ago
- 2 min read
SDD26/05_02:
Future Retail in Focus:
adidas Originals Blends Exhibition, Storytelling, and Commerce
adidas Originals reimagines Lunar New Year as a contemporary cultural experience, hosting an immersive Spring Festival activation at Fotografiska Shanghai. Rather than a traditional launch moment, the brand creates a gathering space where youth culture, design, and heritage intersect. Friends of the brand are invited into an environment that celebrates renewal, optimism, and self-expression, key themes of Spring Festival, through a distinctly modern lens.
