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The Brickologist Will See You Now: How LEGO® Reimagined the Valentine’s Date
The LEGO® Botanicals Bloom Bar is a masterclass in participatory retail. By trading sommeliers for "Brickologists" and chocolates for customisable LEGO roses, the brand reimagined the traditional Valentine’s date. With 1,800+ build hours and 3,500+ guests, the experience moved guests from intrigue to meaningful connection. It turns the act of building into a social catalyst, proving that the best brand experiences are those that facilitate shared memories.
Maison Margiela Café Pop-Up, De Bijenkorf Amsterdam.
Maison Margiela transforms the fifth-floor café at Amsterdam’s de Bijenkorf into Café Maison Margiela—a sun-drenched, self-service pop-up inspired by the Amalfi Coast. Created in-house to launch the brand’s Replica scent Never-ending Summer, the all-white space features vibrant orange accents, exclusive drinks, and a terrace that blends lifestyle, fragrance, and fashion. This elevated activation merges retail theatre with experiential storytelling in true Margiela style.
Skims Pop-Up Installation and Window Takeover, De Bijenkorf Amsterdam & Rotterdam.
SDD24/12_02: Skims has broadened its global retail presence by launching its first physical takeover in partnership with de Bijenkorf in...
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