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Skims Pop-Up Installation and Window Takeover, De Bijenkorf Amsterdam & Rotterdam.


SDD24/12_02: Skims has broadened its global retail presence by launching its first physical takeover in partnership with de Bijenkorf in The Netherlands.


Located within the Amsterdam and Rotterdam flagship department stores, the activations mark a significant milestone for Skims as it extends it's unique shopping experience to international audiences.


The exclusive pop-up's feature the brands iconic curved panel structures alongside offering complimentary stroopwafels to those who visit.


Each dedicated space showcases the brand's best-selling collections, and reflects Skims commitment to immersive IRL retail following the successful launch of a Swim pop-up experience at Selfridges, London, and other shop-in-shop openings worldwide.


Pictures courtesy of DeBijenkorf.





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