LAAGAM is rethinking physical retail through two radically different stores designed by Casa Antillón. In Amsterdam, illuminated structures appear to defy gravity, while Bilbao transforms a tiny footprint into a sculptural landscape beneath a perpetual sunset. Both demonstrate how experimental architecture, clever merchandising and distinctive atmospheres can create memorable retail experiences without repeating the same design.

The LEGO® Botanicals Bloom Bar is a masterclass in participatory retail. By trading sommeliers for "Brickologists" and chocolates for customisable LEGO roses, the brand reimagined the traditional Valentine’s date. With 1,800+ build hours and 3,500+ guests, the experience moved guests from intrigue to meaningful connection. It turns the act of building into a social catalyst, proving that the best brand experiences are those that facilitate shared memories.

Maison Margiela transforms the fifth-floor café at Amsterdam’s de Bijenkorf into Café Maison Margiela—a sun-drenched, self-service pop-up inspired by the Amalfi Coast. Created in-house to launch the brand’s Replica scent Never-ending Summer, the all-white space features vibrant orange accents, exclusive drinks, and a terrace that blends lifestyle, fragrance, and fashion. This elevated activation merges retail theatre with experiential storytelling in true Margiela style.

SDD24/12_02: Skims has broadened its global retail presence by launching its first physical takeover in partnership with de Bijenkorf in...