Maison Margiela transforms the fifth-floor café at Amsterdam’s de Bijenkorf into Café Maison Margiela—a sun-drenched, self-service pop-up inspired by the Amalfi Coast. Created in-house to launch the brand’s Replica scent Never-ending Summer, the all-white space features vibrant orange accents, exclusive drinks, and a terrace that blends lifestyle, fragrance, and fashion. This elevated activation merges retail theatre with experiential storytelling in true Margiela style.
