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Giorgio Armani x Kith Pop-Up Space, SKP Beijing China.
Giorgio Armani x KITH’s pop-up at SKP Beijing blends Italian elegance with New York modernity. Inspired by the word “Estate” (meaning both “summer” and “home”), the immersive space celebrates the second chapter of their collaboration with luxurious menswear, a new women’s capsule, and refined craftsmanship. The launch marks a global moment, pairing fashion with lifestyle aspiration in a setting that captures the spirit of summer sophistication.


Giorgio Armani Mare Takeover, Boulevard de la Croisette Cannes.
Giorgio Armani Mare transforms the heart of Cannes with a serene takeover of its boutique and Armani/Caffè on Boulevard de la Croisette. Soft greys, turquoise tones, tropical motifs, and curated coastal details turn the space into a living summer escape. From sculptural ice cream carts to sun-soaked playlists and the flowing silhouettes of the SS25 collection, this immersive activation captures the essence of refined Riviera living, where luxury meets lifestyle, and retail be


Giorgio Armani 'Love' Pop-Up Experience, Beijing World Trade Center China.
SDD24/44_05: Giorgio Armani's "Love" limited-time experience has arrived in Beijing, following a successful run in Miami, Paris, Dubai, and Rome in 2022. This traveling installation is a sophisticated blend of art, fashion, and technology, brought to life through a collaboration with Italian artist Marcantonio. His featured panda sculpture, crafted with the brand’s signature elegance and meticulous detail, takes centre stage, alongside other lifelike animal sculptures. These


Giorgio Armani Caffè Cannes Takeover, Boulevard de la Croisette France.
SDD24/20_03: As the 77th Cannes International Film Festival unfolds, Giorgio Armani launches an immersive brand experience inspired by...


Armani 'Vetiver D'Hiver' Oasis Pop-Up Space, Aranya Qinhuangdao China.
SDD24/17_02: Indulge in the captivating Armani Vetiver D'Hiver Oasis pop-up at Aranya, a utopian haven where the fragrance of the perfume...


Armani Beauty Nude Mania Pop-Up Space, Wukang Road Shanghai China.
SDD24/16_01: Experience a sensory odyssey at Armani's 'Nude Mania' limited-time pop-up space. Visitors are invited to dive into the brand's universe and indulge in a complete makeup immersion. From the revolutionary 'Naked Pink' lip gloss to the exquisite 'Naked Pink' cushion compact, the environment beckons visitors to revel in six enchanting hues that stir raw emotions. Pictures courtesy of Armani Beauty.


Armani Beauty Make-up Lab Pop-Up Space, Mid Valley Megamall Malaysia.
SDD32_05: Armani Beauty Make-up Lab Pop-Up Space, Centre Court, Mid Valley Megamall Malaysia.
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