Giorgio Armani Mare Takeover, Boulevard de la Croisette Cannes.

Pictures courtesy of Giorgio Armani / @ilcontephotogrpahy

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SDD25/23_03:

Giorgio Armani Mare: A Riviera Takeover

Boulevard de la Croisette, Cannes

Giorgio Armani Mare has arrived, and it’s taken over the heart of Cannes. From the boutique to the terrace of Armani/Caffè, this full-scale brand activation transforms 42/43 Boulevard de la Croisette into a serene and cinematic summer escape. It’s more than a campaign. It’s an atmospheric statement that blurs the line between store, set, and seaside sanctuary.

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