SDD25/17_02: Roger Vivier’s Un Air de Paris pop-up is a masterclass in experiential retail, transforming a shopping space into a portal to the romantic streets of Paris. Blending French architectural elegance with natural materials, the space is designed to immerse visitors in a sensory journey. Carved wall panels, vintage wallpaper, and soft, shifting light create a dreamlike environment where shoppers can wander through a modern interpretation of Parisian charm. This theatr

SDD25/16_03: Longchamp has unveiled its most immersive retail experience yet with Longchamp Garden 4.0, now open at Shenzhen MixC. As part of the brand’s National Garden Tour, this activation transforms the High Street T-junction into a lush, nature-inspired world of fashion and fantasy. Visitors are greeted by vibrant green landscaping, playful scarecrows, oversized bamboo bags, and whimsical windmill stalls, all designed to draw people into the brand’s story. A highlight of

SDD25/12_03: Bottega Veneta’s 2025 Summer Series reimagines luxury fashion through a playful, childlike lens, inviting visitors into a world of creativity and wonder. Set in Shanghai, this immersive experience transforms the brand’s seasonal collection into an artistic journey inspired by innocence, curiosity, and adventure. With whimsical animal motifs and vibrant, unexpected designs, Bottega Veneta breaks from tradition, encouraging guests to explore fashion from a fresh an

SDD25/11_02: Longchamp has transformed the Jing'an Kerry Center into a picturesque escape inspired by the French countryside. The Longchamp Vegetable Garden pop-up blends nature, fashion, and interactive experiences, inviting visitors to immerse themselves in a world of rustic charm and contemporary style. Lush greenery, fruit and vegetable displays, and a warm, pastoral aesthetic transport guests beyond the city’s hustle, offering a serene and visually captivating environmen

SDD25/08_01: Lacoste’s Lenglen Window and In-Store Activation at its Champs-Élysées flagship is a masterclass in heritage-driven retail design. Launching the Lenglen Bag as part of Spring/Summer 2025 Chapter 1, the activation draws inspiration from the pleats of the iconic tennis skirt, blending sporting heritage with high-fashion elegance. First seen on the FW24 runway, this structured shoulder bag balances feminine styling with practicality, reinforcing Lacoste’s legacy in

SDD25/06_01: Miu Miu continues to push the boundaries of luxury retail with its latest pop-up at Isetan The Stage in Tokyo. Inspired by the refined aesthetic of 1930s bourgeois gyms, the Miu Miu Gymnasium Pop-Up Store blends sportiness with elegance, creating an immersive shopping experience that mirrors the brand’s Spring/Summer 2025 runway collection. The space is characterised by wall bars crafted from fine walnut wood, coloured leather sports equipment, and an oak floor w

SDD25/04_05: Luxury leather goods maison Delvaux continues to push the boundaries of artistry and craftsmanship with its latest collaboration, an exclusive capsule collection inspired by Belgian surrealist René Magritte. this collection reinterprets Magritte’s iconic motifs across handbags, wallets, luggage, and pouches. In partnership with the Magritte Foundation, Delvaux seamlessly fuses fine art with high fashion, creating collectible pieces that challenge perception while

SDD25/03_05: Dior’s latest window installations are transforming boutiques around the world into vibrant showcases of youthful liberation. From Seoul to Hong Kong’s Canton Road and Landmark locations, these displays bring Maria Grazia Chiuri’s DiorCruise 2025 collection to life with a euphoric symphony of technicolor brilliance. At the heart of this visual spectacle is the reimagined ‘Miss Dior’ collection, first introduced in 1967 by Marc Bohan and Philippe Guibourgé, now in

SDD25/03_03: Mestiz, a bold creative studio based in San Miguel de Allende, is reshaping visual merchandising with its imaginative and culturally rich designs. For the third consecutive year, the studio has partnered with Hermès México to craft enchanting window displays across the country. This year’s concept draws inspiration from a whimsical dream of pegasi piñatas and storks gliding through colorful clouds, transforming each Hermès location into a fantastical scene. Highl

SDD24/49_02: Coach has brought a slice of New York holiday magic to Korea with its stunning NYC Townhouse pop-up at The Hyundai Seoul department store. This immersive installation captures the essence of a classic New York City townhouse during the holiday season, complete with intricate recreations of a cosy living area, festive outdoor decorations, and more. Blending tradition and modern luxury, the pop-up creates a warm and inviting atmosphere that transports visitors stra

SDD24/47_04: This holiday season, Maison Hermès in Shanghai presents a captivating display of artistry and festive cheer, crafted in collaboration with renowned American artist EJ Hill. Titled "Riding Through a Dream," the installation transforms the iconic space into a magical winter wonderland, offering visitors an unforgettable visual and emotional experience. Hill’s vision brings warmth, hope, and an air of whimsy to the festive season, blending Hermès’ timeless elegance

SDD24/46_05: Louis Vuitton has once again elevated the art of visual storytelling with its latest seasonal displays in Taikoo Li, Chengdu, and the artistic installations at the Guangdong Guild Hall. This winter, the brand blends tradition, creativity, and nostalgia to create a captivating holiday experience. Storefronts feature whimsical carousels, lavish Christmas trees, and unique animal figures, leopards, giraffes, zebras, and ostriches—that transform the scene into a fest

SDD24/44_03: Shanghai’s Plaza 66 has welcomed Through the Keyhole, Schiaparelli’s debut retail exhibition in Asia. This striking pop-up is helmed by the brand’s creative director, Daniel Roseberry, and showcases Schiaparelli's blend of heritage and modern design in an immersive space that draws visitors into its unique world. Located in the iconic atrium of Plaza 66, this limited-time experience combines Schiaparelli’s ready-to-wear collections with interactive displays that

SDD24/43_05: Located at 58 Avenue Montaigne, Paris, Jacquemus' latest store installation is a bold testament to the brand's playful approach to retail. Stepping inside, visitors are greeted by an enormous desktop computer replica, a unique twist on digital-meets-physical design. The oversized screen captivates with a scrolling showcase of Jacquemus' latest collection, blending a virtual shopping experience into the tangible space. Adding a clever touch, a sticky note humorous

SDD24/40_03: The Coach Tabby Shop has made a bold impression in two of Beijing's key retail destinations: SKP and Wangfujing. This installation beautifully blends Coach's signature luxury with the casual, urban charm of a classic New York City bodega, creating an engaging outdoor experience that captures attention and dirupts the everyday. The design brings a unique fusion of global fashion and local street culture, drawing customers into an immersive retail environment that

SDD24/38_05: Longchamp’s 'Energy By Longchamp' pop-up activation has arrived at No. 286 Wukang Road, Shanghai, offering an immersive, high-energy experience inspired by the brand's 2024 autumn and winter sports and leisure collection. Visitors can explore a dynamic space infused with the signature Longchamp Green, featuring interactive elements and exciting activities. Guests can reserve their exclusive 'energy ticket' through Longchamp’s official brand accounts and even enjo

SDD24/38_01: Rimowa presents 'The Original One', a limited-time pop-up concept space at Shenzhen Luohu MixC. Featuring a striking art installation by OrangeTerry, it showcases Rimowa's iconic groove design with thousands of meticulously arranged metal pieces, blending classic aesthetics with travel inspiration. Pictures courtesy of Rimowa.

SDD24/37_04: Bloomingdale's Middle East hosts an exclusive Marc Jacobs Café pop-up, celebrating NYC heritage with signature Smiley Yellow monogram designs. Guests can enjoy themed drinks and snacks, while the interactive 'Swingpad' showcases the Fall 2024 collection, featuring iconic ready-to-wear items and accessories. Pictures courtesy of Marc Jacobs / Annie Probert.

SDD24/36_05: Miu Miu's limited-time Miu Balmoral Series pop-up store space in the atrium of Shanghai IFC Mall offers a unique blend of retro British style and outdoor aesthetics. This curated space reflects the brand's pioneering spirit, providing a distinctive shopping experience in one of Shanghai’s premier retail destinations. Pictures courtesy of Miu Miu.

SDD24/35_05: The Miu Miu limited-time boutique at Beijing SKP, located in Area A on the first floor, showcases a curated selection of standout pieces from the 2024 Fall / Winter collection. Shoppers can explore quilted sweaters, waxed cotton coats, short pleated skirts, and pyjama casual wear. The boutique also features exclusive Miu Miu accessories, with Wander, Aventure, Arcadie, and Beau bags creatively paired to offer a unique shopping experience. Pictures courtesy of Bei

SDD24/35_01: Jimmy Choo has unveiled its third boutique in Miami, set in the vibrant Design District — an international hub for art, culture, and luxury shopping. The boutique’s design harmonises with Miami’s Art Deco heritage, reflecting the city’s bold visual identity while embodying the brand’s signature glamour. The striking three-story white plaster façade with travertine accents creates an eye-catching exterior, while inside, green fluted tiles, tropical plants, and whi

SDD24/34_03: The new Marc Jacobs Fall 2024 collection takes centre stage in a vibrant pop-up at Selfridges Oxford Street. Located in The Atrium, this space has been transformed with a playful twist on classical architecture, featuring busts draped with bags and murals showcasing signature pieces like the Kiki Boots and Tote Bags. The collection blends 80s punk and glamour with standout pieces such as red and black satin two-pieces, zebra sequin mini dresses, and studded denim

SDD24/33_02: Fendi's newly opened boutique on Hong Kong's Canton Road exemplifies the brand's luxurious minimalism, blending modern design with Roman architectural elements. The grand opening featured Song Hye Kyo, who showcased pieces from the 2024 Fall/Winter Women's Collection and the Peekaboo Soft handbag. Located at Shop G126, Gateway Arcade, Harbour City, the boutique offers a refined shopping experience that captures the essence of Fendi's contemporary elegance. Pictur

SDD24/31_05: Experience the excitement of the Rimowa "Love to be Popular" concept pop-up at Changsha IFS! This limited-time event offers a fun and interactive space where visitors can meet bellman Richard, complete a photo-taking challenge, and receive a physical photo as a keepsake. Participants also have a chance to win exclusive gifts. Located on the first floor of IFS, No. 188, Jiefang West Road, Changsha, guests who follow Rimowa's official social account and reply with