Berluti brings Parisian charm to Shanghai with the Book and Newspaper Station, a French-style newsstand inside ifc mall. Visitors sip coffee, browse a curated Berluti newspaper, and send postcards blending French elegance with Chinese romance. Every detail—heritage design, sensory touches, and intimate storytelling—transforms the space into an immersive cultural destination. More than a boutique opening, it’s a showcase of how brands turn retail into theatre and lifestyle.

SDD39_07: Berluti x Cova Coffee Truck Pop-Up, Jardin d'Acclimatation Paris.

SDD14_02: Berluti Interactive Workshop Pop-Up Installation, Shanghai Hang Lung Plaza.