Acqua di Parma’s Caffettino at Bloomingdale’s Dubai is a masterclass in immersive brand storytelling. Designed by Dorothée Meilichzon, the pop-up blends Italian heritage with Dubai’s cultural textures, vibrant citrus hues, Colonia bottle canopies, and Mediterranean warmth. Guests savour espresso, gelato, and mocktails while exploring the Maison’s fragrances, making it a sensory celebration of Arte di Vivere.

SDD25/17_04: Prada Beauty has launched a striking new pop-up concept at Dubai Mall, transforming the Fashion Catwalk area into a luxurious and playful Prada Beauty Picnic. This immersive activation invites visitors to explore the world of Prada Beauty in a fresh, experiential way, complete with a makeup station, a personalisation counter for bespoke touches, and a curated selection of exclusive products. It's a visually compelling space that blends high fashion aesthetics wit

SDD24/37_04: Bloomingdale's Middle East hosts an exclusive Marc Jacobs Café pop-up, celebrating NYC heritage with signature Smiley Yellow monogram designs. Guests can enjoy themed drinks and snacks, while the interactive 'Swingpad' showcases the Fall 2024 collection, featuring iconic ready-to-wear items and accessories. Pictures courtesy of Marc Jacobs / Annie Probert.