Prada Beauty Picnic Pop-Up Activation, Fashion Catwalk at the Dubai Mall.
- Shop Drop Daily
- May 1
- 1 min read
Updated: May 14
SDD25/17_04: Prada Beauty has launched a striking new pop-up concept at Dubai Mall, transforming the Fashion Catwalk area into a luxurious and playful Prada Beauty Picnic. This immersive activation invites visitors to explore the world of Prada Beauty in a fresh, experiential way, complete with a makeup station, a personalisation counter for bespoke touches, and a curated selection of exclusive products. It's a visually compelling space that blends high fashion aesthetics with interactive retail design, encouraging visitors to engage, experiment, and indulge.
At the heart of the pop-up is the Prada Beauty Ice Cream Lounge, a whimsical yet elegant retreat where shoppers can relax and soak in the atmosphere. With its clever use of lifestyle elements and tactile experiences, this activation exemplifies how luxury brands are redefining traditional beauty retail through immersive storytelling and experiential environments. A must-see for both beauty enthusiasts and retail design followers, the Prada Beauty Picnic demonstrates how high-end brands can build emotional and shareable moments in physical spaces.
Pictures courtesy of Prada Beauty.
