Beauty brands are increasingly stepping beyond the store and into fully immersive lifestyle spaces, and Sephora Summer Club is a standout example of why. Set across luxury hotel destinations in Brooklyn and the Florida Keys, the activation blends pool culture, wellness, hospitality and beauty discovery into one seamless experience. From SPF stations and beauty libraries to branded cocktails and yoga sessions, Sephora creates a physical world designed around emotion, escapism

SDD25/14_02: Kith has brought one of its most charming brand experiences to life with a playful installation in Brooklyn celebrating the Peanuts 75th anniversary. Set within Domino Park’s Dog Park, the pop-up features a life-sized recreation of Snoopy’s iconic red doghouse, reimagined with a bold Kith twist. Snoopy lounges atop the roof, while clean Kith branding and character details bring the structure to life, offering a visually striking blend of nostalgic charm and stree