e.l.f. Cosmetics is making history as the first beauty brand to activate across Coachella and Stagecoach with "e.l.f.scape to Balm Desert." Moving beyond a simple pop-up, e.l.f. has created a "surround-sound" experience spanning LA office GRWM sessions, Ulta Beauty pitstops, and Pinterest-powered IRL glam. By integrating Roblox and Twitch, the brand democratises the festival glow for its global community, proving that the modern brand experience starts long before the music b

SDD25/15_01: Rhode’s now-iconic photo booth made a bold return to Coachella this year, but with a twist. Teaming up with 818 Tequila, the skincare brand founded by Hailey Bieber brought its viral activation back to the desert, this time setting up at the 818 Outpost. Originally launched in 2024, the Rhode Booth quickly became one of the most talked-about experiences of the festival, generating over 2.5 million impressions on social media. The booth blends sleek visual merchan