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Diptyque Un Air de Paris Experience, Maoming North Road Shanghai China.
Diptyque’s Un Air de Paris in Shanghai turns fragrance into a poetic journey. Inspired by 34 Boulevard Saint-Germain, the space blends artisan workshops, sensory gardens, and a botanical café. Visitors explore iconic scents, the high-end “Essence of the Universe” series, and a dialogue between art and nature. By merging French heritage with Chinese culture, the experience transcends retail, becoming a multi-sensory escape where imagination and identity meet.


Diptyque New Store Opening, Seongsu Seoul.
Diptyque brings a storybook world to life in Seoul’s Seongsu district with its latest boutique. Inspired by Jack and the Beanstalk, the space blends French elegance and Korean minimalism, anchored by a towering green iron tree. This immersive concept fuses nature with technology, inviting visitors into a multi-sensory escape where scent, story, and sculpture meet. A powerful reminder that physical brand spaces can enchant, connect, and captivate in ways digital never can.


Diptyque Orphéon Jazz Club, Greene Street NYC.
SDD25/08_04: Luxury fragrance house Diptyque has transported the magic of 1960s Paris to the heart of New York with its immersive Orphéon Jazz Club pop-up. Located at 21 Greene Street, the three-day experience celebrates the essence of the legendary jazz bars and artistic salons of Saint-Germain-des-Prés. Designed to capture the warmth and elegance of a Parisian jazz club, the space blends rich blue hues, vintage decor, and moody lighting, creating an atmosphere of sophistica


Diptyque x Lucy Sparrow Felt Wonderland Pop-Up Activation, Anfu Road Shanghai China.
SDD24/49_01: Step into Diptyque’s Felt Wonderland by Lucy Sparrow, a magical fusion of artistry and immersive retail design that redefines festive shopping experiences. At the heart of this activation is a striking felt installation, adorned with golden stitches cascading like ribbons, radiating warmth and whimsy. This enchanting centrepiece transforms the space into a cozy winter retreat, inviting visitors to explore a world of softness and festive charm. From fir trees to c


Diptyque Summer Lights Pop-Up Party, Taikoo Li Qiantan Shanghai.
SDD24/28_02: Experience the epitome of summer bliss at the Diptyque Summer Lights Party. Nestled within the vibrant Taikoo Li Qiantan in Shanghai, this event transforms relaxation into an art form. Imagine lounging by the pool amidst chic lounge chairs, under parasols, indulging in refreshing ice cream—the ambiance mirrors a Mediterranean beach getaway. It's the perfect blend of luxury and leisure, promising an unforgettable summer celebration unlike any other. Pictures court


Diptyque Summer Pop-Up Space, Majiaxiang Taikoo Li Chengdu China.
SDD24/25_04: Experience the allure of the Mediterranean this summer with Diptyque at Majiaxiang, Taikoo Li, Chengdu. Visitors can take a dive into a vibrant summer party and immerse themselves in the bright, captivating fragrances that evoke the essence of the Mediterranean coast. Pictures courtesy of Chengdu Taikoo Li.


Diptyque New Store Concept, New Bond Street London.
SDD24/19_05: Discover luxury redefined at Diptyque's flagship boutique on 107 New Bond Street, London. Maison Diptyque unveils a...


Diptyque Store Re-Opening, IFC Mall Hong Kong.
SDD43_04: Diptyque Store Re-Opening, IFC Mall Hong Kong.


Diptyque Shanghai Xintiandi Flagship Store Opening, Shikumen District China.
SDD36_01: Diptyque Shanghai Xintiandi Flagship Store Opening, Shikumen District China.


Diptyque "Un Air de Paris" Pop-Up Space, Ba-Tsu Art Gallery Shibuya-ku Tokyo.
SDD27_06: Diptyque "Un Air de Paris" Pop-Up Space, Ba-Tsu Art Gallery Shibuya-ku Tokyo.
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